Cultivating guest relationships, inside your restaurant and beyond

Know who's walking in, who's drifting away, and exactly how to reach them.

Book a Demo
SC
Sarah Chen
Believer5mo streak
12
Visits
16d
Avg gap
$72
Avg spend
4
Party
→ This week's connection for Sarah
03Inner Circle
She brings a full table every time and tags you on every visit. Invite her to bring someone new to the spring menu tasting, on the house.
SOURCED FROM: PARTY SIZE + INSTAGRAM MENTIONS

How Salt Works

Salt uses data to analyze guest behavior and builds a system for connecting with guests.

Things like visit frequency, trend, party size, and order are used to create a profile for each guest.

Guest
Visits
Party
Last In
Avg Spend
Sarah Chen
12
4
16d
$72
Marcus Johnson
9
2
21d
$65
Maria Patel
18
2
6d
$54
David Kim
3
2
40d
$48
Elena Martinez
7
5
12d
$88

Salt helps you elevate hospitality inside your restaurant.

Turning “Have you been here before?” into “Welcome back.”

SC
Sarah Chen
Believer5mo streak
Tonight7:30 PMParty of 4
12
Visits
16d
Avg gap
$72
Avg spend
Cab Franc
Usual

Extend your hospitality beyond your four walls.

Meeting each guest where they’re at on their journey with you.

Message to Sarah Chen
Hi Sarah! We’re doing a behind-the-scenes tasting before the wine pairing event Thursday. We’d love for you to come by early.
Oh I’d LOVE that. Count me in 🙌
Perfect. We’ll have a glass poured for you.

Integrations

Built to work with the tools you already use.

Toast
Square
Clover
Resy
OpenTable
Instagram

The Guest Journey

Salt uses five stages to describe a guest’s journey. It isn’t linear. While we’d love every guest to be a Believer or a Regular, there are other factors that come into play that loyalty programs tend to ignore. The goal isn’t to march a guest from one stage to the next. It’s to meet them right where they are.

→ The Guest
Meet them
here
Start here
Getting to Know
The first visits, the critical window
The Believer
Regular + evangelism. Brings people, talks about you
The Regular
You’re their third place. Quiet, steady loyalty
The Drop-In
Travels far, and still chooses you
The Holdout
Lives close, but has drifted away
Getting to Know
The first visits, the critical window
The Believer
Regular + evangelism. Brings people, talks about you
The Regular
You’re their third place. Quiet, steady loyalty
The Drop-In
Travels far, and still chooses you
The Holdout
Lives close, but has drifted away

Book a demo

See Salt with your own guest data. We’ll show you who your Believers are, who’s drifting, and exactly how to reach them.

We’ll reply within one business day